| And You Thought the Democratic Primary Season Was Long
| | | Evil Engineerings newest LSD HT Belt Drive is a stretched
open primary with a lowered-starter design that makes room
for modifications. With the primary installed on a bike, the
distance between the crankshaft and the center of the transmission
main shaft is 17 inches. Designed for high-torque
applications, the belt drive comes with the 7-inch Evil Hooker
Clutch. Dealers select a 2- or 4-inch pulley setup, and specify
whether the belt drive is for a left- or right-side-drive application.
The primary comes raw or polished, and four pressure
plate designs are available as are offsets for customers
who like it wide.
Value of the product: long length and a lowered-starter
design. Suggested initial order: no minimum. Dealer
margin: 20 percent. Marketing tips: Use it to customize a
showroom bike; promote it on your Web site. Contact: Evil
Engineering LLC, 800-372-8612, www.evil-engineering.com.
| | | Atlas for Route-Hungry Harley Lovers
| | | Rand McNally helps celebrate Harleys 105th anniversary with its Harley-
Davidson Ride Atlas of North America. It features 336 pages of rides and
routes, including 25 new routes, and information like dealer locations, gas
availability, helmet laws and ride times. The book also delves into H-D history
and trivia, and comes with The Ride Home, a poster-sized wall map
to help riders plan out courses to the 105th anniversary celebration this
summer in Milwaukee.
Value of the product: collectors item for H-D owners and enthusiasts.
Suggested initial order: minimum order of 1 carton (12 atlases).
Dealer margin: 50 percent. Contact: Rand McNally, 800-333-0136,
www.randmcnally.com.
| | | Diamonds Are a Bagger's Best Friend?
| | | Diamond Edition dash inserts made by
Covingtons Customs decorates a bagger
while allowing customers to keep their
stock dash assembly. The company CNCmachines
the parts from billet aluminum,
anodizes them black, and then cuts the
diamond shapes into the fins. The inserts
fit 2006-and-up Street Glides and the
04-05 Screamin Eagle Electra Glide.
Value of the product: Sparkly finned
insert that are easily installed. Suggested
initial order: no minimum.
Dealer margin: about 30 percent.
Marketing tips: Place all the companys
Diamond Edition products
on a showroom bike and display
the packaged products on a
nearby wall. Contact: Covingtons
Customs, 580-256-2939,
www.covingtonscustoms.
com.
| | | Personalized Springers
| | | Paughco has developed a new coating process that allows it to offer all its
springers (and select other products) in black. But rather than warehouse
a bunch of black springers, the company starts with a fully finished chrome
part. Each order is then processed to the dealers liking. They can have the
springer entirely blacked out, or order it with highlighted springs, rockers
caps, and so on. Each order is a special order, so call Paughco to get a
quote for your particular combination.
Contact: Paughco, 775-246-5738, www.paughco.com.
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