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| Higher Ground
| | | By
Dennis Johnson
| | | Who's going to survive the game? You better have the best-looking god-damn product out there with the best price.
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| OCC Takes on the Network
| | | By
Dennis Johnson
| | | Conversations about Orange County Choppers and the effect American Choppers has had on the industry often mix praise with a caveat: "The show was great for attracting nonriders to the custom bike scene, but ..."
| | | Pushing Knuckleheads into the 21 Century
| | | Seeking to expand its product line and market penetration, S&S Cycle has acquired Flathead Power's assets and trade name.
| | | Mad Jack Build Goes Wild
| | | When it was introduced in February at the Cincinnati V-twin Expo, Saxon Motorcycle's Mad Jack raised quite a few eyebrows with its street fighter styling and aggressive profile.
| | | Harley-Davidson rides into Mexican Market
| | | Harley-Davidson says the creation of Monterey-based Harley-Davidson de Mexico was needed for a more direct connection to the distribution network and customer base in a market that has been growing for several years.
| | | Stokers Adds Ink Slingers to its Biker Empire
| | | Sure you can promise your customer the motorcycle of his dreams, but what about the little blue Care Bear tattoo he secretly wants on his heinie?
| | | MC Advantages Posts New Mid-year
| | | Dealers looking for some summer reading may want to peruse MC Advantages' mid-year catalog supplement that features hundreds of new parts and accessories.
| | | Blacked Out and Touring
| | | By
Dennis Johnson
| | | For 2008 Victory Motorcycles is following up the sweeping intro of its luxury touring rig, the Vision, with a low version of the Vegas, a blacked-out Vegas 8-Ball and the new Kingpin 8-Ball. Also new to the lineup are limited-edition Vegas Jackpots from Arlen and Cory Ness.
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| Building Beyond Skin Deep
| | | By
Dennis Johnson
| | | If rumors could power an internal combustion engine, the motorcycle industry would be like a gushing oil rig. There seems to be an endless flow of opinions and predictions about companies, how busy or dead sales are, or when the bottom's finally gonna scrape.
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| On the Road
| | | By
Dave Scott
| | | By the time you're reading this, the summer rallies and events will have come and gone. For me it wasn't a bad stretch, work has taken me to three California events and the granddaddy of all rallies: Sturgis.
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| Clearing the Air
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Dave Koshollek
| | | When the Environmental Protection Agency created new emissions rules governing 2006-and-later motorcycles sold in the 49 states (California excluded) it started a flurry of rumors and misguided information. And it couldn't have happened at a worse time for the custom market: The real estate boom was screeching to a halt and customers were struggling to pay on their adjustable mortgages. All this plus the chopper craze cooling down puts a lot of stress into doing business in this clean new world.
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| Selling the Hard Line
| | | By
Mercedes Ross
| | | When it comes to merchandising, hard parts often get short shrift in the showroom. What exactly is a hard good? For me, it's basically everything in the shop that isn't clothing. We're talking seats, exhaust systems and cans, bags (yes, bags), wheels, engines and even frames.
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| Old-School Lessons
| | | By
Bob Kay
| | | You hear a lot of talk these days about old-school this and old-school that, but the motorcycle industry recently lost one of its true old-school treasures, John Wyckoff.
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| Advertising Smarts
| | | By
Alan Mayes
| | | In the motorcycle world, there are two kinds of companies — those that advertise and those that go out of business.
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| Survive the Cleansing
| | | By
Rick Fairless
| | | This has brought way too many people into the industry who, in my opinion, never should have left their day jobs.
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