Decorate your store to encourage people to walk around and stay longer. I put stuff everywhere to get people to browse — banners, pictures, old signs. I even have the ceiling airbrushed. If people can walk in the door and see everything, there's no reason to hang around and keep shopping.

You may need special permits to hold an event in your town, especially if you plan to serve alcohol, have tents, or play live music. Call your city hall and check it out. For my events, I work with the Dallas Police Department to provide security. I like to have them around, just in case.

Just remember that people come to see you too, so make sure you're out there shaking hands and kissing babies. Believe me, events are hard work, but they're worth it in the end.

Rick Fairless hosts his own radio show, Texas Hardtails Scooter Show, and is the owner of Rick Fairless' Strokers Dallas.