20 Group: \ twen-tē grüp\ — noun — a peer group of non-competing dealers assembled together to work as a collective to improve their bottom line and improve customer loyalty.
"Joining a 20 Group is like creating a Board of Directors. Now I have someone to contact when I have a question and need another viewpoint. Sometimes as a business owner, you feel like you are the only one who experiences setbacks, but joining a 20 Group not only provides you with in-depth information helpful to everyday dealings, but also shows you that there are others who experience the same difficulties as you."
— Bill and Judy Peoples Owners, Twin Peaks Powersports Longmont, Colorado
Better Information Creates Quicker Solutions
- Improve your bottom line
- Create and enhance customer satisfaction in a cost efficient manner
- Compare your operating performance with other members of your group
- Superior quality of discussion from your peers
- Most precise decision-making data in the industry
- Successful because they're based on measured, observed, and analyzed ideas that have been proven in the real world environment
20 Group Member Benefits
- Meet with group members several times a year, in person or via conference call
- Receive a monthly financial operating composite that allows you to compare your operating performance with other members of your group, regardless of size
- Group averages and benchmarks in all areas of operation
- Compare your operating performance to other members of your group
- Group members share real-world best practices with one another
- Quickly identify areas of opportunity within your dealership
Do more than just survive — join a 20 Group and thrive.
How To Join
Email Bill Shenk to join the Dealernews 20 Groups
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