Rand McNally helps celebrate Harleys 105th anniversary with its Harley- Davidson Ride Atlas of North America. It features 336 pages of rides and routes, including 25 new routes, and information like dealer locations, gas availability, helmet laws and ride times. The book also delves into H-D history and trivia, and comes with The Ride Home, a poster-sized wall map to help riders plan out courses to the 105th anniversary celebration this summer in Milwaukee. Value of the product: collectors item for H-D owners and enthusiasts. Suggested initial order: minimum order of 1 carton (12 atlases). Dealer margin: 50 percent. Contact: Rand McNally, 800-333-0136, www.randmcnally.com.