February 1, 2008
By:Mercedes Ross
Creating the right atmosphere with fixtures tells customers, 'Buy Here'
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November 1, 2007
By:Mercedes Ross
Don't tempt fate with a cluttered sales floor and 'Do Not Sit' signs. Give your bikes the presentation they deserve.
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August 1, 2007
By:Mercedes Ross
When it comes to merchandising, hard parts often get short shrift in the showroom. What exactly is a hard good? For me, it's basically everything in the shop that isn't clothing. We're talking seats, exhaust systems and cans, bags (yes, bags), wheels, engines and even frames.
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June 1, 2007
By:Mercedes Ross
Where you display your merchandise makes all the difference as to whether it's going to sell. How you display these products can make or break a sale. Merchandising is the combination of how and where you arrange your displays.
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April 1, 2007
By:Mercedes Ross
Rebuilding or building new can be daunting. Sometimes all you need is a store-lift, which is often less painful on the wallet and just as productive. Your goal should be to have the following 10 matters cleared up on paper before starting.
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February 1, 2007
By:Mercedes Ross
For those of you wondering what qualifies me to suggest merchandising ideas for your store, let me introduce myself. For the last 16 years I have owned Merchandising Werx!, a merchandising consulting company that helps retailers sell their products to consumers.
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