When it comes to advertising in a slowing market, it's do or die
Aug 1, 2007
By:Alan Mayes
In the motorcycle world, there are two kinds of companies — those that advertise and those that go out of business.
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Never let your customers get used to shopping any place else or they might start going there all the time
Apr 1, 2007
By:Alan Mayes
Make it easy and enjoyable for customers to give your shop their business.
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 | Looking to retain more customers? Then you may want to employ specialized services
Nov 1, 2006
By:Alan Mayes
Vintage motorcycles are hot right now, and rightly so. In the world of collector vehicles, bikes have long been overshadowed by antique cars. But bikes are coming into their own. Long-stored — and worse, long-ignored — basket cases and rolling carcasses are being resurrected. Some are being restored to their former glory; others are being transformed into choppers and bobbers.
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Rallies and special events incite compulsive goodwill, socializing and spending
Apr 1, 2006
By:Alan Mayes
Managers and owners of Big Twin dealerships are always looking for
cost-effective ways to get their names and products before the
public. One avenue that some dealers overlook is that of
self-promotion through rallies and special events. Think about
including something like this into your advertising/promotion
budget, and be ready to reap the rewards.
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Apr 1, 2006
By:Alan Mayes
Staffing for large events can be a huge challenge, possibly even an
event killer if not done correctly. If your dealership's
involvement in a rally or special event increases your traffic flow
many times over, you need to be able to deal with the crowds in an
efficient and competent manner.
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